
Pepper’s Lonely Hearts Club Band album cover…Ĭlick here for an interactive version of the Sgt. To paraphrase the song, you might have known the band for all these years, so here we introduce to you, everyone else that featured on the Sgt. Those that made the final cut remain a fascinating cross-section of cultures, importance, and each individual Beatle’s own interests. Also notable by his absence is Elvis Presley, who, Paul McCartney later said, was “too important and too far above the rest to even mention.” Looking to avoid any serious controversy, Jesus Christ and Adolf Hitler were deemed unsuitable for inclusion, while other choices, such as Mahatma Gandhi and Leo Gorcey, were removed for different reasons. Those chosen from a collective list drawn up by John, Paul, George, Peter Blake, Jann Haworth, and London art dealer Robert Fraser. As Peter Blake once said, doing ”this by using cardboard cut-outs, it could be a magical crowd of whomever they wanted.” A total of 58 different people are depicted on the final artwork, which was photographed by Michael Cooper. Pepper’s Lonely Hearts Club Band, surrounded by a gathering of influential people as if they had just performed a concert. The concept was for the four Beatles themselves to appear in costume as Sgt.


Not only a groundbreaking design for the time, the artwork also broke the bank, costing almost £3,000 to create – well over £50,000 in today’s money and more than any other pop album sleeve at that time.

From Paul McCartney’s original concept to the final design, staged by British pop artist Peter Blake and his then-wife, Jann Haworth, it’s not just an album cover, but a dazzling display of modern art that defines its era. Pepper’s Lonely Hearts Club Band remains the most iconic album cover of all time.
